Ayoub Rasmi Entrepreneur

Last Updated: November 8, 2023

Ayoub Rasmi, born on October 22, 1993, is a dynamic Moroccan-Italian entrepreneur and accomplished business executive known for his extraordinary vision and creative prowess. With a deep appreciation for luxurious aesthetics and a strong affinity for the avant-garde in art, Ayoub Rasmi is a unique figure in the world of business.

Early Life and Interests:
Ayoub Rasmi, the firstborn in a modest family, hails from a background where his father was a dedicated school teacher and his mother a devoted homemaker. His journey began in the late 1990s when his family moved to the picturesque landscapes of South Sardinia, Italy. As a young boy, Ayoub was captivated by various interests, most notably soccer, motorcycles, and computer technology. These passions from his childhood continue to hold a special place in his heart.

Entrepreneurial Spirit:
In 2011, at the age of 18, Ayoub embarked on a business venture, choosing to become a dealer. However, he soon decided to pursue higher education, leading to his graduation in foreign languages. Despite these academic achievements, Ayoub’s entrepreneurial spirit remained undeterred.

Career Beginnings:
In 2015, Ayoub made the pivotal move to Genoa, Italy, where his professional journey truly took off. He began accumulating work experience while simultaneously immersing himself in the world of online e-commerce as a self-learner. This foray into e-commerce spanned various niches, with a significant focus on fashion and tech. Over the years, he developed a successful e-commerce business that later found a strategic resale market.

Venturing into the Hospitality Industry:
Parallel to his growing e-commerce expertise, Ayoub embraced an entrepreneurial role in managing various hospitality structures. This experience included the management of properties like La Residenza Bendinelli Sauli.

Founding Liv Rental:
In 2018, Ayoub Rasmi took a significant step forward when he decided to relocate to Milan. This move marked a turning point in his career as he founded Liv Rental, a company headquartered in Milan and Marrakech. The core business of Liv Rental revolves around short-term rentals of cars, apartments, and a range of services in the tourism and hospitality sector.

Innovative Approach to Tourism:
Ayoub’s journey was significantly influenced by his connection to his Moroccan roots, particularly in Marrakech. Witnessing the exponential growth in the tourism sector in Marrakech, he identified an opportunity. Ayoub Rasmi’s vision was to create a service that didn’t require travelers to adapt to their destinations. Instead, it aimed to cater to their specific needs, providing a holistic solution for a memorable travel experience.

A Vision of Unity and Comfort:
Liv Rental’s mission is to unite customer needs for transportation, accommodations, and other essential services. The company has effectively bridged the gap between Italy and Morocco, creating a seamless tourist connection. This initiative represents the essence of Ayoub Rasmi’s entrepreneurial spirit.

Expanding the Liv Rental Brand:
Liv Rental expanded its footprint and began managing multiple brands, including Liv Milan, Liv Marrakech, and Oasi Marrakech in 2019. This expansion reflects Ayoub Rasmi’s commitment to offering travelers exceptional experiences across different locations.

Contributions to Entrepreneurship:
In 2021, Ayoub Rasmi became an official member and contributor to Entrepreneur Europe, a prominent platform and magazine for entrepreneurs worldwide. This collaboration marked the initiation of a new venture, 7th Heaven Media.

Balancing Life Between Milan and Marrakech:
Today, Ayoub Rasmi divides his time between Milan and Marrakech, ensuring he remains actively engaged in both work and public relations. His focus is on strengthening his ongoing projects while also embarking on diversification into various sectors. Ayoub remains open to new investment opportunities, particularly in marketing and fashion.

Ayoub Rasmi’s journey embodies the spirit of innovation and entrepreneurial excellence. With his unique vision and unwavering dedication, he continues to make a significant impact in the world of business.