Fantasy (fragrance)

Fantasy is a women's fragrance and fragrance line by Britney Spears and Elizabeth Arden. Fantasy, the perfume, is the second perfume to be endorsed by Britney Spears. It was released in the US on September 15, 2005, following the successful previous perfume from Spears, "Curious", which made over $30 million in sales in the first three months of its launch. The Fantasy fragrance line has currently seventeen perfumes: Fantasy, Midnight Fantasy, Hidden Fantasy, Circus Fantasy, Fantasy Twist, Island Fantasy, Fantasy Anniversary Edition, Fantasy The Nice Remix, Fantasy The Naughty Remix, Fantasy Stage Edition, Rocker Femme Fantasy, Fantasy Renner Edition, Fantasy Intimate Edition, Maui Fantasy, In Bloom Fantasy, Sunset Fantasy and Fantasy Pride Edition.

Fantasy was created by Jim Krivda. Its notes are red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate, orchid, musk, orris root and woods. The Fuchsia bottle once featured real Swarovski crystals embedded into the glass and the plastic collar until 2008. The believed reasoning behind the omission is because the glue of the crystal top would melt in higher temperatures, which many buyers realized a considerable time after purchase.

The television commercial for Fantasy Britney Spears was shot in Los Angeles and was directed by Bille Woodruff. It stars actor–model Nick Steele as the Hunter, with the background music being "Breathe on Me". The ad's tagline is "Everybody has one".

Midnight Fantasy
A spin-off fragrance entitled Midnight Fantasy was released in December 2006, in some department stores, and January 2007 everywhere else. The bottle is a blue version of the original pink bottle.

Midnight Fantasy is classified as a sensual, sweet, fruity, feminine, flowery fragrance. Fragrance notes: black cherries, plum, orchid, freesia, musk and amber. Midnight Fantasy is recommended for romantic wear.

The perfume initially sold well in December. However, events in Spears' personal life in January affected sales of the perfume, with analysts reporting that people were returning holiday perfume gift sets to stores in larger numbers than expected. Sanders observed that "the timing couldn't be worse" for such a downturn in sales of the perfume, because the craze for celebrity perfumes was already declining across all fragrances, having fallen 17% to USD140 million in 2006. Sales have since reportedly started to rebound according to Macy's.

In April 2007, Spears set out a paparazzi contest with the aim of promoting the perfume. In an electronic mail message sent to her fans, she asked them to "share what happens to you when the clock strikes 12", by photographing their friends. Commentators observed that Spears' requirement that photographs not contain "nudity, obscenity, or violent depictions" would rule out several photographs taken of Spears herself that contained nudity.

Hidden Fantasy
The perfume is a spin-off fragrance of the original perfume Fantasy and it hit the stores in January 2009. It is described as "a seductive scent that is all about expressing the many mysterious sides of a woman". The bottle, which is available in 30, 50 and 100 ml, is deep cherry red with pink crystals "symbolizing love, femininity and warmth" like the previous two. A gift set includes 50ml Eau de Parfum Spray and 100ml Body Souffle.

The perfume was developed by perfumer Rodrigo-Flores Roux, who also worked on With Love... Hilary Duff. The scent was "inspired by the singer's love of white florals, vanilla and luscious desserts", and the notes include sweet orange, tangerine, grapefruit blossom, verbena, jasmine, stargazer lily, sweet Napolitano cake, vanilla bean, jacaranda wood, fluid sandalwood and amber.

This fragrance has a 'Hidden' theme, used in the name, tagline and description. It was shown in the music video for "Circus" alongside Believe and Curious.

Circus Fantasy
Circus Fantasy is a fragrance created by Britney Spears and Elizabeth Arden. The perfume came out in September 2009. The fragrance was inspired by Spears' album Circus, and tour The Circus Starring Britney Spears. The bottle is the same as the previous Fantasy fragrances, except that the bottle is a light blue with red crystals. This is the first fragrance that Elizabeth Arden created specifically for an artist's album. A gift set includes Eau De Parfum Spray 50ml, Body Souffle 100ml and Lip Gloss 8ml. The fragrance contains: raspberry, apricot blossom, peony, lotus, orchid, vanilla, musk, and candy.

The fragrance was shown in her music video for 3.

In Australia, a promotion deal was set up with Myer, whereby, for a limited time, customers who bought a 100 ml bottle would also receive a free CD featuring a remix of the song "Circus" and the song "Kill the Lights", taken from the Circus album.

Fantasy Twist
Fantasy Twist is a fragrance created by Britney Spears and Elizabeth Arden. The perfume Fantasy Twist is a combination of two of Britney's most popular fragrances Fantasy and Midnight Fantasy. It is a sphere shaped bottle that breaks in half leaving one side a pink bottle which is Fantasy, and one side a dark blue bottle that is Midnight Fantasy. The pink bottle Fantasy has notes of: red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate, orchid, musk, orris root, and sensual woods. The dark blue bottle Midnight Fantasy is classified as a sensual, sweet, romantic, fruity, feminine, flowery fragrance, it has notes of: black cherries, plum, orchid, freesia, musk, and amber. The sizes of Fantasy Twist will be 1.0 oz 1.7 oz 3.4 oz.

Fantasy Twist was released in September 2012.

Island Fantasy
Island Fantasy is a fragrance created by Britney Spears and Elizabeth Arden. The perfume was released in April 2013. The bottle follows the style of all previous Fantasy products (with the exception of Fantasy Twist). The bottle has a turquoise bottom, with a lime green top, and the usual silver crystals surrounding the bottle. The sizes of Island Fantasy are available for purchase in 30ml, 50ml and 100ml bottles. The fragrance's notes are clementine, watermelon, citruses, violet, musk, sugar, sweet orange, jasmine and red berries.

Fantasy: Anniversary Edition
Fantasy: Anniversary Edition is a fragrance created by Britney Spears and Elizabeth Arden. The perfume was released in October 2013. The bottle follows the style of all previous Fantasy products (with the exception of Fantasy Twist). The bottle is all black with gold crystals surrounding the bottle. Each bottle comes with one of three messages; "10 hugs and 10 kisses, xoxo Britney". "To my sweet scented fans for the decade of love, xoxo Britney" and "You are my inspiration, xoxo Britney". Spears hand signed 100 bottles that were randomly distributed across the world available for purchase at the normal price. The box that contains the perfume also showcases select fans names that Britney chose herself through her Facebook and Twitter account. Fantasy is made of lychee, kiwi and quince at the top; jasmine, orchid, white chocolate and cupcake accord in the heart; and musk, orris root and woody notes in the base. The sizes of Fantasy: Anniversary Edition are available for purchase in 30ml, 50ml and 100ml bottles.

Fantasy: The Nice Remix
Fantasy: The Nice Remix is a fragrance created by Britney Spears and Elizabeth Arden. The perfume was released in February 2014. The bottle does not follow the style of the previous Fantasy products. The bottle is pink with a white gradient, and has a gold chain with a pendant "N". The box that contains the perfume is different of the original Fantasy. The sizes of Fantasy: The Nice Remix are available for purchase in 30ml, 50ml and 100ml bottles, Eau de Parfum.

Fantasy: The Naughty Remix
Fantasy: The Naughty Remix is a fragrance created by Britney Spears and Elizabeth Arden. The perfume was released in February 2014. The bottle does not follow the style of the previous Fantasy products. The bottle is pink with a black gradient, and has a gold chain with a pendant "N". The box that contains the perfume is different of the original Fantasy. The sizes of Fantasy: The Naughty Remix are available for purchase in 30ml, 50ml and 100ml bottles, Eau de Parfum.

Fantasy: Stage Edition
Fantasy: Stage Edition is a fragrance created by Britney Spears and Elizabeth Arden. The perfume was released in July 2014. It is a limited edition that includes the original scent of Fantasy 2005 in a new packaging, available in 30ml, 50ml and 100ml EDP. The bottle refers to her performance at the 2001 MTV Video Music Awards. The bottle has snakeskin like the snake that she wore for her I'm A Slave 4 U performance at the 2001 MTV Video Music Awards.

Rocker Femme Fantasy
Rocker Femme Fantasy is a fragrance created by Britney Spears and Elizabeth Arden. The perfume was released in November 2014 to selected countries. The fragrance was featured in Spears' advertisement for the Super Bowl in February 2015 along with Fantasy: Stage Edition. The notes are blackberry, coconut, whipped cream, gardenia, jasmine, violet, amber, cashmere, amber and musk. The bottle has a bright top with a dark bottom and dark black jewels going all the way around it.

Fantasy Renner Edition
Fantasy Renner Edition is a fragrance created by Britney Spears and Elizabeth Arden. This limited edition was released only in Brazil exclusively at the Renner department stores. The fragrance is the original Fantasy fragrance but the box and the bottle got new designs for the Mother's Day. The traditional green from the box was changed to red, the bottle is red with pink crystals and a gold bottle neck.

Fantasy Intimate Edition
Fantasy Intimate Edition is a fragrance created by Britney Spears and Elizabeth Arden. It was released in 2015 and was inspired by Britney Spears' lingerie collection. The box was redesigned with a light pink background and white lace images all around the box. The bottle color was changed to white with light pink crystals and a gold neck. It has notes of litchi, violet leaf, lemon, lily of the valley, jasmine, brown sugar, vanilla, benzoin, musk and heliotrope.

Maui Fantasy
In January 2016, Britney Spears launched a limited edition perfume called Maui Fantasy, inspired by Hawaiian vacations. The fragrance has notes of bird of paradise flower, pink grapefruit, passion fruit, hibiscus petals, cyclamen, orange blossom, tiare flower, coconut, vanilla, blue musk, white amber and blonde woods. The bottle is frosted and a aquamarine blue shade. It has the sticker of a Hawaiian flower in a bright pink shade on the front of the bottle. Unlike all the other fragrances in this collection, there are no crystals going around the bottle.

Fantasy In Bloom
In January 2017, Britney Spears launched a new fragrance called Fantasy In Bloom, inspired by spring parks and cherry blossom woods. The bottle is frosted, like Maui Fantasy, but pink. The front of the bottle has a decal of white cherry blossoms. There are no crystals going around the bottle, like Maui Fantasy but unlike the others in the line. The notes are of forest berries, mandarin, cherry blossom, osmanthus, jasmine, vanilla, amber, tuberose and sandalwood. It was awarded Fragrance of the Year at the Hollywood Beauty Awards.

Sunset Fantasy
On January 8, 2018, Spears announced her 24th fragrance, Sunset Fantasy. The fragrance blends peach and raspberry, with sandalwood, amber, and vanilla at the base.

Rainbow Fantasy
In January 2019, Spears announced the forthcoming release of her 26th fragrance, Rainbow Fantasy. The top notes in Rainbow Fantasy include cloudberry, pear leaf, and finger lime, while the middle notes consist of peony, water lily, and jasmine. Woody notes, crystal amber, and cotton candy make up the base.