Wheel (detergent)

Wheel is a brand of laundry detergent manufactured by Hindustan Unilever Ltd. This product was created specifically by Hindustan Unilever to counter Nirma, the low cost detergent, which had taken the ground away from Surf, the top selling detergent at that time from Hindustan Unilever. Salman Khan, a Bollywood superstar, endorsed it. It was introduced in 1987.

The detergent has since seen renewed popularity in 2016 as an item used in Assam. In the challenge, internet users are required to mix a small amount of the detergent with three cups of fruit juice and see how much of it they can soak up with a sponge before feeling tired.