Brand SERP

Brand SERP is exactly the set of results that appear when someone searches for a brand on a search engine online or it’s what you see when you use a brand name as a keyword.

"A lot of people overthink it and start analyzing any search queries with the brand name in it. That means they quickly lose focus and fail to see how much they can learn from their exact match SERP."Brand SERP refers to the set of results displayed by search engines when people search for a brand name online. And while they’re triggered by someone using a brand name as a keyword, they’re not the same thing as results for other branded keywords.