DSMN8

DSMN8 (pronounced de-sem-in-ate) is a British organisation which creates employee advocacy software to co-ordinate and amplify employee activity on public social media channels.

The platform suggests imagery and topics via a dashboard and awards the employees who are the most active and deliver the best engagement. Employers use the platform to preapprove employee's social media posts about their workplace, product, service or brand.

Corporate history
Director, Bradley Keenan founded the company in 2016.

Usage
Employees choose from a preapproved feed of possible posts set by their program managers. The platform includes tools that assist employees in generating original content and leveraging their social influence.

Sometimes, employers use the software to send out an overview of what it wants its employees to promote, for example, a new product or job vacancy. Managers approve the posts before they go live.

The software measures workers activity through points-based leaderboards, and companies have the choice to compensate top-ranking influencers with some kind of reward. Currently, employers do not disclose employee posts placed through the rewards system as adverts.