Meswak

Meswak (also referred to as Miswak) is a toothpaste brand that was launched in India by Balsara Hygiene in 1998. The toothpaste is marketed as a herbal toothpaste as it is made from extracts of the Salvadora persica plant. The brand was relatively unknown until a television advertising campaign during the 1998 Coca-Cola Cup spread brand awareness. In 2005, Meswak was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Promise in a inr 1430000000 deal. As of 2007, the Meswak brand was valued at inr 200000000. In 2011, Dabur announced that Bipasha Basu would be Meswak's brand ambassador.