Rocco Did It Again!

Rocco Valdes (born October 2, 1980) better known by his stage name Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive.

Beginning in 2002, Valdes's career shares business and creative operations in the hip hop genre and music industry. He was appointed A&R for Def Jam Recordings in 2002, and discovered and managed renowned American singer T-Pain in 2005. On the creative side, he served as a producer and songwriter for singles including "223's" by YNW Melly & 9lokkNine, "Jump" by DaBaby & Youngboy Never Broke Again, "Best Friend" by Saweetie & Doja Cat, among others.

Life
Rocco was born in Hialeah, FL, where he attended Hialeah-Miami Lakes Senior High School. After High School, Rocco developed an interest in music and decided to go Full Sail University in Winter Park, FL. Initially, Rocco wanted to be a music engineer but decided to he was more intrigued by the business side of music only to find himself back on the technical side of music later in his career.

Career
Rocco's music career started in 2002 at record label Def Jam Recordings where he worked as an assistant for two years. In 2004, Rocco becomes a music manager and started managing music producer Jim Jonsin. In 2005, Rocco discovered artist T-Pain and managed his career for 10 years. In 2012, Rocco also discovered artist Austin Mahone and in 2018 he discovered artist 9lokknine. In 2019, Rocco Produced 223's by YNW Melly and 9lokknine which ranked at #2 on Spotify Top 50 in the United States and #34 on the Billboard Hot 100 chart. In 2020, Rocco produced the song “Jump” for Da Baby and Youngboy Never Broke Again.