Ayoub Rasmi

Ayoub Rasmi (Marrakech, 22 October 1993) is an Moroccan - Italian entrepreneur and business executive. He is mainly known for being the founder of Liv Rental company. Rasmi is considered one of the most promising entrepreneurs under 30 in Italy.

=Biography= Ayoub Rasmi was born in Morocco in 1993, the firstborn from a simple family, father teacher and mother housewife. at the age of only 5 he moved to Italy with his mother exactly in Cagliari in southern Sardinia, he remained there until 2014 where he completed the linguistic high school, he decides to not continue his studies at the university and to start his career as a dealer to support himself, he moved to various cities in northern Italy including Genoa, where he remained there for several years until 2018, in this year he settled in Milan and here he founded Liv Rental, a company that operates in the real estate, automotive sector and offers tourist services in the cities of Milan and Marrakech.

=Early life= Ayoub Rasmi was born in Marrakech, Morocco, on 22 October 1993.

Growing up, he was consumed with soccer and computer technology describing them as his two favorite childhood hobbies.

In the late 1990s Rasmi left Morocco with his Mother for Italy, where they settled in Cagliari, South Sardinia.

When he first arrived Rasmi spoke only his native languages, the Moroccan Darija and French. Only after he learned Italian at School.

Career
Rasmi’s business career began as a Dealer in 2011 at just 18 years old he opened his VAT number as a merchant for itinerant markets, in that year He dropped out of high school and then continued his studies the following year.

In 2014 he graduated in foreign languages

In 2015 he moved to Genoa and started developing e-commerce in the fashion and tech sector which he resells a few years later.

in Genoa he met Christian Puggioni a Footballer of Seria A, who entrusted him with the management of some properties as accommodation facilities such as the Bendinelli Sauli Residence, hence the inspiration and study of the real estate sector, so in the same years spent in Genoa he also spent a lot of time in Marrakech in his hometown to make real estate investments in the luxury sector.

In 2018 he decided to move to Milan, to test new businesses and seek new stimuli for his personal growth, He begins to attend a course at the Politecnico of Milano with a focus on Business & Management, a period in which he comes into contact with key and inspirational entrepreneurs, at the end of the year He sets up Liv Rental, a company whose core business is the short-term rental of cars, apartments and other services in the tourism and hospitality sector based in Milan and Marrakech.

In 2019 the Liv Milan division becomes the official sponsor of the San Filippo Neri Albenga football team.

Between 2019 and 2020 he collaborates with the Liv Milan agency at various Fashion and Music events providing super cars and VIP services to some internationally renowned managers and singers as present, such as Tyga, Chris Brown and many other artists.