Amrutanjan Healthcare

Amrutanjan Healthcare Limited is an Indian pharmaceutical company established by Kasinadhuni Nageswara Rao in Bombay (now Mumbai) in 1893.

History
Amrutanjan was established as a patent medicine business in Bombay (now Mumbai) in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter. The headquarters were shifted to Madras (now Chennai) in 1914.

Amrutanjan balm


Even today, the words "Bombay" are inscribed along with Amrutanjan on the lid of its most well-known product, the pain balm. In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited. Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market. As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.

Products
Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur. In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out Rs.260 Million for the acquisition.

Pain Management

 * Head Ache care
 * 1) Amrutanjan Pain Balm
 * 2) Amrutanjan Strong Pain Balm
 * 3) Amrutanjan New Maha Strong Pain Balm
 * 4) Amrutanjan Roll-On
 * Body Pain care
 * 1) Amrutanjan Back Pain Roll-On
 * 2) Amrutanjan Back Pain+Lotion
 * 3) Amrutanjan Joint Muscle Spray

Congestion Management care

 * 1) Relief Cold Rub
 * 2) Relief Nasal Inhaler
 * 3) Relief Cough Syrup
 * 4) Relief Swastika Mint

Women Hygiene care

 * 1) Comfy Sung Fit
 * 2) Comfy Sung Fit XL
 * 3) Comfy Sung Fit Ultra XL

Other products

 * 1) Decorn Corn Caps
 * 2) Amrutanjan NOGerms Hand Sanitizer

Beverages

 * 1) Fruitnik
 * 2) Fruitnik Electro+