FAMEPedia:Today's featured article/July 15, 2021

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1930 Viking
1930 Viking

In the late 1920s, American automaker General Motors (GM) introduced four brands to supplement its five existing brands of passenger cars. In descending order of price, these were LaSalle to supplement Cadillac, Viking (example pictured) to supplement Oldsmobile, Marquette to supplement Buick, and Pontiac to supplement Oakland. The brands were introduced in an effort to fill gaps in GM's pricing ladder and produce cars that were cheaper to make for its existing divisions. The onset of the Great Depression resulted in the failure of most of these brands. Viking and Marquette were each discontinued within two years of their introductions, and LaSalle after slightly more than a decade. Pontiac had the opposite fate; it was Oakland that would be discontinued, while Pontiac would continue until 2010. (Full article...)