Platinum Guild International (PGI) is a marketing organisation created in 1975 to develop the global platinum jewellery market. Since then, platinum jewellery has contributed ~80 million ounces of incremental demand.
PGI runs various programmes, both direct to consumer and in collaboration with jewellery retailers and manufacturers. PGI’s consumer marketing and educational programmes develop awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. PGI also works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.