Tourism Australia

From FAMEPedia, The free encyclopedia

Tourism Australia is the Australian Government agency responsible for promoting Australia internationally as a world-class destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits of tourism to Australia, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to more than $ 115 billion annually by 2020.

The organization is active in around 15 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia’s activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.