Amara Raja Energy & Mobility

Last Updated: November 5, 2023

Amara Raja Energy & Mobility Limited, formerly known as Amara Raja Batteries Limited, is an esteemed Indian manufacturer operating in the field of lead-acid batteries, catering to a diverse range of applications within the Indian storage battery industry. With a rich history and a commitment to innovation, this company has established itself as a prominent player in the automotive and industrial battery sectors.

Overview

Amara Raja Energy & Mobility Limited is renowned for producing top-quality automotive batteries and home uninterruptible power supply (UPS)/inverter batteries, distributed under the popular brands Amaron and PowerZone. These trusted brands are readily available through a widespread sales and service retail network across India. In addition to serving the retail market, the company boasts original equipment relationships with various automotive manufacturers, making it a reliable private label supplier to multiple brands.

The company’s influence extends beyond the automotive sector, as it is a preferred supplier to key segments such as telecom service providers, telecom equipment manufacturers, the UPS sector, Indian railways, and various industries, including power, oil and gas, and motive power.

Product Range

Amara Raja Energy & Mobility Limited’s Industrial Battery Division offers a diverse portfolio, including brands like PowerStack, Amaron Volt, Amaron Sleek, Amaron Brute, and Amaron Quanta. These products are renowned for their quality and performance in demanding applications. The company’s commitment to excellence is exemplified through its manufacturing facilities, which hold ISO/TS-16949, ISO-14001, and BH OHSAS-18001 certifications, ensuring the production of high-quality batteries with extended life, superior discharge performance, and minimal maintenance.

The company has also made a mark in the international market by exporting its products to various countries within the Indian Ocean Rim and beyond, establishing its presence in over 50 countries across the globe.

Innovative Leadership

Amara Raja Energy & Mobility Limited is a pioneering force in the Indian battery industry. It holds the distinction of being the first company to manufacture Valve Regulated Lead-Acid (VRLA) batteries in India. These batteries are designed for exceptional performance, reliability, and longevity, making them a preferred choice for various applications.

One of the flagship brands, Amaron, is celebrated for its zero maintenance, extended warranty, high cranking power, and enhanced safety features. The company’s technological prowess and commitment to quality have earned it the status of being one of the largest manufacturers of lead-acid batteries in India.

Clientele

The company’s impressive list of clients includes prestigious original equipment manufacturers such as Maruti Suzuki India Limited, Hyundai Motors India Limited, Ford India Limited, Tata Motors Limited, Mahindra and Mahindra Limited, Honda Cars India Limited, and many others. Its products, both in the industrial and automotive segments, are exported to 50 countries worldwide, showcasing its global reach and reputation.

In India, Amara Raja is the preferred supplier for major telecom service providers, telecom equipment manufacturers, the UPS sector (OEM and Replacement), Indian Railways, and the power, oil, and gas industries, among others.

Embracing Innovation

Amara Raja Energy and Mobility is not limited to traditional lead-acid batteries. The company has expanded its horizons by offering Li-ion cells, battery packs, and charging solutions for Light Electric Vehicles and the telecom industry. Furthermore, the company is at the forefront of Li-ion technology in India, with the establishment of a state-of-the-art Gigafactory in progress, showcasing its commitment to staying at the cutting edge of battery technology.

Amara Raja Energy & Mobility Limited’s unwavering dedication to quality, innovation, and customer satisfaction has solidified its position as a leading force in the Indian storage battery industry and a trusted partner for renowned global brands.