Lucid Motors

Last Updated: November 5, 2023

Lucid Group, Inc., based in Newark, California, is a prominent American manufacturer specializing in electric luxury sports cars and grand tourers. Established in 2007, the company’s journey has been marked by remarkable developments and innovations in the electric vehicle industry.

Initially founded under the name Atieva, Lucid had a primary focus on electric vehicle batteries and powertrains for other automotive manufacturers. However, the company underwent a significant transformation and rebranding in October 2016 when it officially declared its mission to develop high-performance luxury electric vehicles.

One of Lucid’s standout creations is the Lucid Air, the company’s first electric vehicle model. The Lucid Air is offered in various trim levels, including the Lucid Air Pure, Touring, and Grand Touring models. These vehicles are a testament to Lucid’s commitment to providing an exceptional driving experience, blending luxury with cutting-edge electric vehicle technology.

Lucid’s CEO and CTO, Peter Rawlinson, previously held positions as Vice President of Engineering and Chief Engineer of the Model S at Tesla, showcasing the wealth of expertise within the company. With a team that boasts industry veterans, including Vice President Derek Jenkins, formerly Head of Design at Mazda North American Operations, Lucid has been well-equipped to drive innovation in the electric vehicle space.

The company’s manufacturing facility in Casa Grande, Arizona, represents a significant milestone in its expansion. It was designed to accommodate the production of up to 380,000 vehicles annually. Notably, the factory commenced production with the first vehicles rolling off the assembly line in September 2021.

Lucid Motors also made headlines when it entered into a strategic agreement with Aston Martin in June 2023 to supply electric motors, powertrains, and battery systems for Aston Martin’s forthcoming range of fully electric cars.

Lucid’s unwavering commitment to innovation and excellence has earned it accolades and recognition in the automotive world. The Lucid Air, for instance, was named Motor Trend’s 2022 Car of the Year, an impressive achievement for a brand-new car model.

The company continues to evolve and impress, emphasizing its significance in the growing electric vehicle industry. Lucid’s dedication to pushing the boundaries of electric vehicle technology and performance reaffirms its position as a leader in the sector. As the electric vehicle market expands, Lucid Group, Inc. stands poised to make a lasting impact on the industry.