Varun Alagh

Last Updated: October 30, 2023

Varun Alagh is a prominent figure in the realm of entrepreneurship, known for his role as the Founder and Chief Dad of Honasa Consumer Private Limited. This journey began in November 2016 when he co-founded Mamaearth, a groundbreaking baby nourishing brand. This endeavor is rooted in Gurugram, India, and Mamaearth stands as Asia’s premier MadeSafe certified brand, symbolizing a commitment to safety and quality.

Varun’s entrepreneurial path was notably influenced by his partner in both life and business, Ghazal Alagh, who holds the pivotal position of Chief Mama at Mamaearth. Together, they have charted a remarkable course, establishing a brand focused on toxin-free baby, beauty, hair, face, and body care products.

Mamaearth’s significance in the industry is underscored by its status as the first brand to earn the MadeSafe certification in Asia, a testament to their unwavering commitment to safety and quality standards.

As of January 3, 2022, Honasa Consumer Private Limited, with Mamaearth under its banner, has achieved a valuation exceeding $1.2 billion, cementing its position as a formidable player in the market.

Varun Alagh’s professional journey has been nothing short of impressive. He brings to the table a wealth of experience gained from working with renowned companies.

Varun’s early career saw him as a part of Hindustan Unilever Limited, where he underwent a comprehensive training program. He quickly advanced through the ranks, taking on roles in marketing, customer marketing, and sales, culminating in his position as Area Sales Manager, responsible for a substantial business portfolio.

His journey continued to evolve as he was promoted to the role of Area Sales and Customer Manager, overseeing a vast team and a network of customers across Delhi and Rajasthan. This progression was a testament to his leadership and strategic acumen.

Further up the ladder, he assumed the role of Regional Brand Manager Innovations South Asia-Deodorants. In this capacity, he managed innovations, communications, market development, and digital strategy for renowned deodorant brands in South Asia.

In March 2012, Varun made a significant career move by joining Diageo PLC as the Senior Brand Manager, entrusted with the management of Smirnoff, one of the world’s largest premium spirits brands. This role encompassed comprehensive brand management, including both above and below-the-line activities, digital initiatives, and on-trade activations.

His career trajectory continued to ascend as he transitioned to The Coca-Cola Company in May 2013, serving as the Brand Manager for two years. Here, Varun excelled in delivering brand business objectives, market share growth, and equity targets.

Varun’s professional journey eventually led him to co-found Honasa Consumer Pvt. Ltd., the parent company of Mamaearth, in November 2016. The inception of Mamaearth marked a pivotal moment in Varun’s entrepreneurial career.

The creation of Mamaearth was deeply personal for Varun and Ghazal. The couple’s motivation stemmed from a significant challenge they faced with the birth of their son, Agastya. Agastya’s diagnosis with eczema, a skin condition that rendered his skin highly sensitive to various substances, prompted the couple to seek toxin-free baby care products. To their dismay, they found limited options in India and decided to take matters into their own hands.

This personal quest for safe and toxin-free baby care products led to the birth of Mamaearth. Varun, alongside Ghazal, founded the brand to bridge the gap in the market, making safe and high-quality baby and beauty products readily accessible to parents.

The success of Mamaearth is a testament to Varun Alagh’s dedication and vision. The company quickly gained recognition for its unwavering commitment to safety, quality, and innovation. Today, Mamaearth stands as a leading brand, reducing the stress of parenting by offering reliable solutions to the challenges faced by both parents and babies.

On the personal front, Varun Alagh is married to Ghazal Alagh, his partner in life and business. Ghazal plays a crucial role as the Co-founder and Chief Mama of Mamaearth, overseeing product development, content creation, and community management.

The couple’s journey is further enriched by their son, Agastya, whose unique health condition served as a catalyst for the creation of Mamaearth. The challenges they faced as parents inspired them to pursue their mission of providing safe and toxin-free products.

Varun Alagh’s professional journey is a remarkable testament to his dedication and achievements. He spent years honing his skills and adding value to brands in the corporate world. His transition to entrepreneurship with the establishment of Mamaearth is a shining example of how personal experiences can lead to the creation of groundbreaking solutions that benefit countless families.

Varun’s relentless pursuit of excellence, together with Ghazal, has positioned Mamaearth as a pioneering brand, making a meaningful impact on the lives of parents and their precious little ones.